Case Study of Microsoft Norway

Question: Discuss about the Case Study of Microsoft Norway. Answer: 1: What is KM? Knowledge Management is defined as collecting the useful information from the available source of knowledge resources (Rasula, 2015). It deals with the proper arrangement and organization of the extracted information. It maintains the proper relation with the human structural and social concept. In human management it focuses on the educational, attitude, skills, and experience. In structural management it focuses on the patent, processes and system implemented, name of the brand, and etc. In social management it focuses on the customer relation management, business partners, employees, and external agencies. It is the systematic process which is based on selection, organization, presentation, and editing of the information which helps in increasing the understanding of the employees within the organization (Cader, 2007). The major forces which are driving knowledge management are summarized below: The complexity of the domain is increased due to the impact of increased competition, advancement in technology, and etc Instability of the market can be accelerated due to the rapid increase in the market domain. The speed of the response can be intensified because the time taken in taking action is increases. The individual experience can be diminished because the turnover rate depends on decision making authority (Case Study). 3: The challenges which are faced by the Microsoft Norway are summarized below: The employees of the Microsoft Norway does not have the clear concept of Knowledge management The evaluation of the knowledge by collecting information from the employees, department, and division are a major challenge in front of the Microsoft Norway. The firm does not have any idea of collecting knowledge Providing prerequisite and up-to-date knowledge to their business partner is the crucial task. (Case Study) Proper management of information and Knowledge between different department Proper investigation of the knowledge which the employees perceive is the biggest challenge Knowledge regarding the sale process of the business. 4: The types of knowledge management which is being captured by the Microsoft Norway are Tactic and Explicit Knowledge. The Microsoft uses tactic knowledge by conducting interviews with employees, department, and division which helps in collecting information regarding the understanding capability of the employees with respect of processes and system. Microsoft uses explicit knowledge management by collecting information from the document which helps in giving details of the progress of the organization. This type of knowledge management is mainly concerned with facilities, product, processes, services, and system. Tactic knowledge management is reveal information by reading the working criteria of the employees which can be gained by experience, interviews and observation (Omolayo, 2015). They are being captured by the evaluation process which helps in gaining the knowledge regarding different professions which are being employed within the Microsoft organization (Case Study). It ca n be collected from the role plan and career plan of the employees which gives the clear knowledge of the job requirement, the goal of the employees, and etc. 5: Benefit of the Knowledge management to individual. It helps in providing knowledge regarding Job requirement The goal of the individual as well as the organization It focuses on the requirement of training The career plan focuses on the area of expertise It gives the knowledge of different position within the Microsoft organization It gives the detail of opportunities for progress The development plan gives the clear picture of the individual goal (Case Study) Benefit of the Knowledge management to Microsoft Organization: It helps in reducing the cost of the firm It helps in potentially increase the growth and profit of the firm Increase the value of the Microsoft IT improves the product and services offered by the Microsoft The Talent management cycle gives the clear picture of development plan of the employees and company which are very beneficial for the growth of the organization (Case Study) 6: The Microsoft Norway has created five to six customer teams which deals directly with the customer and share the information regarding product and services of the organization. The strategy of the human resource is to deal with the work roles such as solution sales specialist, partner technologies advisor, and many more. The development plan is another strategy which is used for measuring the performance of the employees and the organization. The content training role guide is the tool which is used for defining the role of the employee within the organization. The organization provides an opportunity to every employee to attend one conference in a year. The meeting and the learning session takes place once in the month for the purpose of knowledge sharing (Case Study). 7: The strategies taken to manage valuable knowledge at Microsoft are as follows: Knowledge Capturing: This phase involves gathering of the information from the tactic and explicit manner i.e through documents, reports, interviews, observation and etc (Ranjan, 2007). For example, information collected through interviews, observation, and sale process (Case study). Knowledge Codifying: In this phase the collected knowledge is interpreted, accessible, and organized (Jaffar, 2011). The tactic knowledge is converted into explicit knowledge. The organized information is divided into two modules which are customer relation management and management information system. For example, the Microsoft organization collects information in three ways which are categorized as role guide, career plan, and document plan (Case Study). Knowledge Storing: The organized knowledge is then stored into database, reports, and document which can be used for future references. For example, Salary model which carries information regarding the payment of the employees (Case Study). Knowledge Applying: The stored knowledge is then applied within the organization for increasing the success of the organization. For example, the detail of the sale process gives the information regarding sales and marketing (Case Study). Knowledge sharing: The organized knowledge is shared among the customers for increasing the bonding and relationship with the customer by gaining their trust on the organization. The social media can be used for sharing information with the customers. For example, Live Videos, conferences, and screen shots are used for circulating information (Case Study). Knowledge Creating: This phase involves the creation of the new knowledge from the existing knowledge. The strategy of data mining can be used for creating the new knowledge which is beneficial for the organizational growth (Bhattacharya, 2013). For example, the member of the organization meets every Friday for gaining the latest information about their organization (Case Study). References: Rasula, J. (2015). The impact of knowledge management on organizational performance. 1st ed. [ebook] Available at: https://www.ebrjournal.net/ojs/index.php/ebr/article/viewFile/85/pdf [Accessed 15 Jul. 2016]. Cader, Y. (2007). Knowledge Management and Knowledge-based Marketing. 1st ed. [ebook] Available at: https://www.businesschemistry.org/downloads/articles/Issue05-2007_62.pdf [Accessed 15 Jul. 2016]. Omolayo, F. (2015). Knowledge Management as an important tool in organisational Management: A Review of Literature. 1st ed. [ebook] Available at: https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=3330context=libphilprac [Accessed 15 Jul. 2016]. Ranjan, J. (2007). Application of knowledge management in management education : A conceptual framework. 1st ed. [ebook] Available at: https://jatit.org/volumes/research-papers/Vol3No3/3vol3no3.pdf [Accessed 15 Jul. 2016]. Jaffar, Y. (2011). Knowledge Management: Learning for Organisational Experience. 1st ed. [ebook] Available at: https://www.ecbpm.com/files/Knowledge%20Management/Knowledge%20Management%20Learning%20for%20Organisational%20Experience.pdf [Accessed 15 Jul. 2016]. Bhattacharya, P. (2013). Knowledge Management and its Utilisation : an Overview. 1st ed. [ebook] Available at: https://core.ac.uk/download/files/418/11887444.pdf [Accessed 15 Jul. 2016].